ARTHUR : READ-ALNG VIDE STORYBOARD ARTIST Creative Direction (Digital Illustration, Typography, Motion Design)

In 2016, Youtube partnered with Arthur, TV’s longest running children’s series, for National Literacy Month. Using the colourful world of Arthur and it’s well-known characters, I illustrated, designed and co-produced a joyful short animation where the beloved Arthur cast could interact with key words in the show’s famous opening theme-song, “Believe in Yourself.”

Working closely with childhood literacy experts we ensured this video was legible to our younger audience, in the early stages of learning to read.
Original storybboard art can be seen below.
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