K A T L E E H O R N S T E I N . C ✪ M


LEAD DESIGNER Creative Direction (Marketing, Print, Educatiional Outreach, Conference Materials)

NOVA LABS Bookmark, Strike-through Prints 2014–2015
NOVA is the most-watched prime time science series on American television. From postcards and bookmarks to coaster-games and laptop stickers, I design eye-catching and informational pieces to promote their excellent work in the field of science education. NOVA’s many branches, like NOVALABS, NOVA Education, Making Stuff, and more, require me to honor the traditional brand, while also providing something fresh considerate to the content at hand. 

NOVALABS Evolution Labs Coaster Set

The coasters pictured here can be assembled into an “evolution tree”; a makeshift tabletop version of the online interactive resources NOVALABS provides. The coaster projects can be given away in packs at conferences and also used or played with at “Science Cafe” events, and they’re very popular (resulting in more than one bulk reorder of these designs). 

Creating designs for coasters requires technical thinking regarding the final product. Due to the porous material and the way the products are used, the ink sinks in, and fades quickly. So I create layouts that are clear, bright and legible, even with grainy printing.

NOVALABS Printed Handouts (Postcards, Bookmarks, and Stickers)

These bookmarks & postcards, in addition to serving their basic purpose as eye catching giveaways, carried a lot of information about upcoming educational opportunities. They were reordered and expanded on many times after initial iteration. 

NOVALABS Laptop Stickers  

The ever-popular laptop sticker is a common design request. To keep it looking sleek and cool, I went for a one-color vector design rather than using photography, as was originally requested by the client .

This decision kept costs low and ensured a higher quality final product.

NOVA‘s “Making North America”
Rock the Cafe Coaster Set

The coasters pictured here were used at “Rock The Cafe” Events celebrating NOVA’s New Series “Making North America.”

Pun-driven rock jokes hit home with geologists in the crowd.

Looking for interactive experience, installation, performance, & live media experimentation?
check out  K A T L E E . X Y Z .