K A T L E E H O R N S T E I N . C ✪ M

✪  NOVA  :  MAKING STUFF, SEASON 2 OUTREACH

ROLE  :   DESIGNER, CREATIVE DIRECTION   |  2013 – 2016



✪ NOVA‘s “Making Stuff”


NOVA is the most-watched prime time science series on American television. Entering Season Two of “Making Stuff,” they wanted to update their brand. Other than the shape of the logo, they requested a complete redesign for the outreach campaign. 

The goal was to look young and fresh as much of the outreach campaign was focusing on pre-teen and teenage audiences.

Among the collateral designed were Booklets, T-shirts, temporary tattoos, “Innovation Cafe” coasters, Stickers, and downloadable Student-Teacher worksheets.


A SET OF TEMPORARY TATTOOS
ILLUSTRATED, DESIGNED & PRODUCED FOR NOVA’s “MAKING STUFF”

INNOVATION CAFE COASTERS 
In addition to the Making Stuff rebrand,
I designed a logo for the Innovation Cafes. 
FOLDER STICKERS 
For use in conjunction w/ branded folders and also as free educational outreach materials at conerences. 

ACTIVITY WORKSHEETS FOR EDUCATORS 
4 packs in total, one for each installment of “Making Stuff”