✪  POINT TAKEN   :   A NEW PBS SERIES

ROLE  :   LEAD DESIGNER   |   2016

I served as lead designer on POINT TAKEN, a new PBS series written, filmed, and produced at WGBH.
From initial brand iteration to manifestation across platforms, it was my responsibility to craft and manage the visual world in which POINT TAKEN took place.
SOCIAL MEDIA STYLE GUIDE SKETCHING : Defining “SOCIAL” language of POINT TAKEN
The colors and shapes used consistently were meant to help the audience understand whether the data displayed was sourced from the live studio audience, or the online viewers. 
All data from Facebook and Twitter was displayed using a particular combination of colors, and recognizeable “social” shapes like speech bubbles and the elipses as a glyph for online conversation.
 
The show was described as:
“...a weekly, late night, multi-platform PBS series that champions spirited and civil debatewith a solid sense of humor.”

I wanted to reflect this attitude visually throughout the entire broadcast, online, and experience of the programme. 

These applications of design included everything from live interactive graphics, opening titles, set design, social media presence, events, digital shorts, gifs, and more.  


✪ DESIGN NOTE

The font used for Point Taken is called “BURLINGAME.” 
“...a sturdy typeface with open, clear shapes that offer high legibility, even in constrained digital settings...”

Originally designed to be used on car dashboards and later for video games,
the larger notches allow you to see subtle details in the type even at a distance.

I liked its rogue, slightly unpretty character, and I knew it would be high performing in a show so reliant on data legibility.



The show was heavily reliant on interaction with both the studio audience and the online crowd. It required a lot of careful thought in how to display these interactions graphically, and avoid confusion or information overload. 
For example, our studio audience was given handheld voting clickers so that throughout broadcast, we could live poll how the conversation was affecting their opinion. And our viewers on Facebook and Twitter could interact with the show too. Live tweets, comments, and trends were marked and displayed.

In addition to live broadcast, Point Taken produced digital only content like Kousha Navidar’s “In 1 Word or Less” videos, acrostic style summizing of the topic discussed each week. Animated by Jak Ritger, Kousha’s videos mantained the social media end of the show’s palette as well as other solid Point Taken branding to keep this branch of the show alligned with the rest. 

Point Taken required my eye on every iteration of the brand, from the studio to social media, set screen animations to printed handouts; even occasional wardrobe advice. Starting from the ground up, it’s one of the largest roles I have played in a WGBH production during my time here at WGBH.

✪ BONUS
Watch a Timelapse of the Point Taken Set
being assembled & disassembled
for a taping of Point Taken in our Boston studios.





✪ Featured on this Page:
 Motion Design: Elias Mallette
Sound Design: Ned Porter
Online Animation (One Word or Less): Jak Ritger
Studio & Set photography: Meredith Nierman






K A T L E E H O R N S T E I N . C ✪ M